Research before you write
Pick keywords users actually search for, then work them naturally into the title, subtitle, and description.
Insights
Lessons from publishing apps at scale.
Store rules, search algorithms, and user expectations change constantly. Here is what we have learned running a portfolio of apps on Google Play and the App Store, and what we apply to every release.
Our portfolio at a glance
15+
Live titles across Google Play and the App Store.
3M+
Downloads from users around the world.
4.7
Average store rating across our apps.
90+
Countries using Aurora Crew apps daily.
App store optimization
The basics that move rankings more than any trick.
Localize, don't just translate
Adapt keywords, screenshots, and examples for each market. Local search terms often differ from literal translations.
Test your creative
Icons and first screenshots drive most install decisions. Run store listing experiments and keep the winners.
Answer every review
Fast, helpful replies lift ratings, and recurring complaints tell you exactly what to fix next.
Privacy & store policies
Staying compliant keeps reviews fast and protects your rankings.
Keep disclosures accurate
The Google Play Data safety form and Apple privacy labels must match what the app and its SDKs really collect.
Ask for permissions in context
Request camera, photos, or location only when a feature needs it, and explain why in plain language.
Make deletion easy
Both stores expect a clear way to delete an account and its data. We offer it inside every app.
Read our policies
See exactly how we handle data and what users agree to when they install our apps.
Privacy PolicyHave a question for our team?
Whether you are planning a launch or improving an existing app, we are happy to share what has worked for us.